Social Media Audit Checklist

Identify what's working (and what's broken)

Is your social media actually working for your business?

Use our Social Media Audit Checklist to evaluate your profiles, content, and strategy—then get actionable recommendations to improve.

What's Inside:

  • 50-Point Audit Checklist - Evaluate every aspect of your social media presence
  • Platform-Specific Checklists - Facebook, Instagram, LinkedIn, Twitter, TikTok
  • Scoring System - See exactly where you stand (and where to improve)
  • Action Plan Template - Prioritize fixes based on impact
  • Competitor Analysis Guide - See how you stack up against your competition
  • Monthly Tracking Worksheet - Monitor progress over time

What the Audit Covers

1. Profile Optimization (10 points)

  • Is your profile picture professional and recognizable?
  • Is your bio clear and compelling?
  • Do you have a call-to-action in your bio?
  • Is your contact information up-to-date?
  • Are you using relevant keywords for search?

2. Content Quality & Consistency (15 points)

  • Are you posting at least 1-2x per week?
  • Is your content valuable (educational, entertaining, or inspiring)?
  • Do your visuals look professional?
  • Is your brand voice consistent across posts?
  • Are you using a mix of content types (images, videos, text)?

3. Engagement & Community (10 points)

  • Are you responding to comments within 24 hours?
  • Do you reply to DMs promptly?
  • Are you engaging with other accounts in your industry?
  • Do you ask questions to encourage interaction?
  • Is your engagement rate growing or declining?

4. Strategy & Performance (10 points)

  • Do you have clear goals for your social media?
  • Are you tracking key metrics (reach, engagement, conversions)?
  • Do you know which posts perform best?
  • Are you adjusting your strategy based on data?
  • Can you directly tie social media to business results?

5. Technical & Best Practices (5 points)

  • Are you using hashtags effectively?
  • Are your posts accessible (alt text, captions)?
  • Do you have a content calendar?
  • Are you cross-posting efficiently between platforms?
  • Is your posting time optimized for your audience?

What You'll Discover

Scoring Guide Included

40-50 points: Excellent! Your social media is well-optimized.

25-39 points: Good foundation, but room for improvement.

10-24 points: Needs work. Focus on the high-impact fixes first.

0-9 points: Time to rebuild your strategy (or delegate to experts).

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Scored Low on the Audit?

If your audit revealed major gaps in your social media strategy, we can help.

Self-Edit Social handles everything—strategy, content creation, posting, and engagement. You approve, we post. Your social media runs on autopilot.

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